THE BRIEF:

Create a fashion and beauty activation at the Royal Randwick that increases brand exposure, enhances customer experience and elevates our fashion and beauty positioning that can be expanded upon year on year.

OUR APPROACH:

Our goal was to build upon past successes and take the experience to the next level with a vibrant, iconic colour palette and strategic event design that could leverage existing and new partnerships.

Our concept, The Pamper Pavilion, was inspired by the joys of going on holiday and indulging in a pampering experience. Our aim was to create a fun and quirky atmosphere where race-goers could sit back, relax, and let our fabulous team take care of them, with offerings such as a glass of rose Chandon upon arrival, hair and makeup touch-ups, fun photo ops against our shimmer wall with our stunning Cirkus Bizurkus entertainers, and to walk away with a tailored fashion illustration of their opulent outfits!

The Pamper Pavilion was a tremendous success!

This immersive oasis took over an existing site which was being used for storage, located in the heart of the Octagonal Lawn at the Royal Randwick, and turned it into an chic space that has garnered media coverage on Weekend Sunrise, generated excitement among punters, and received many return visits.

FBC scope:

• Concept & Creative Direction

• Event Design, Decor, Theming

• Production & Event Management

• Custom Entertainment & Costuming