The Matilda's Doco launch

THE BRIEF:

Creatively direct and produce an event to launch the Matilda's documentary on Disney+ in collaboration with LadBible. The primary aim is to amplify social engagement and generate buzz surrounding the series, leveraging the excitement of the Women’s World Cup.

OUR APPROACH:

Engaging Brand-Aligned Experiences: Focused on providing unique and immersive photo opportunities in line with Matildas and Disney+ branding.

Guest-Driven Content: Encouraged attendee-generated social media content for expanded reach.

Strategic Call-to-Action: Embedded a clear call-to-action strategy to drive streaming on Disney+.

SCOPE & DELIVERABLES:

Services Rendered: Creative Direction, Event Design, Production, End-to-end Event Management.

Key deliverables:

Engagement-Centric Features: Conceptualised and executed interactive play zones fostering connections among attendees.

Branding Emphasis: Ensured pervasive and clear branding of Matildas and Disney+ throughout the event space.

Conversion Strategy: Developed a strong call-to-action to actively prompt series streaming on Disney+ through guest engagement

CREDITS

Creative Director: Fernando Barraza

Client: Disney+

Presented by: LADBible Australia, Disney+ AU&NZ, SportsBible Australia, Matildas.

Event: "The World at Our Feet" Documentary Launch

Production & Event Management: FB Creative

Head of Design: Adriana Demo

Melbourne Production Support: Feel Good Events Melbourne

DJ: Emerald Jones

Venue: Yarra Botanica

Lockers: Mustard Made

Photographer: Molly Ruth Media

TESTIMONIAL

“The event FBC crafted for us was exceptional!

The level of detail and thought put into every aspect of the occasion was evident. From the overall concept they presented to the execution, they surpassed our expectations and truly delivered for us and our clients.

Their ability to take our ideas and elevate them was commendable. They not only understood our vision but also added their unique golden touch, which added an element of surprise that made the event even more memorable.

Throughout the planning process, FB and his team demonstrated a high level of professionalism and responsiveness. They were always there to address any concerns or questions we had and handle any last minute requests we threw their way, which made us feel confident and assured that we were in capable hands.

The event itself was an absolute success, thanks to the hard work and dedication from the entire team at FBC. The attention to detail was evident in every element, from the fabulous golden decorations, foosball canapé trays to the flawless audio-visual setup. We will be working with FBC for future campaigns.”