Tiktok LIVE - SUMMER OF LIVE

THE BRIEF:

TikTok LIVE aimed to create an unparalleled experience in conjunction with the on-platform LIVE Fest competition, celebrating the TikTok Summer of LIVE. Thirty-five creators from New South Wales and Queensland were selected to partake in this unique opportunity. Our Creative Director, Fernando, drew inspiration from the Palm Springs aesthetic, incorporating a subtle 1970s style and the vibrant atmosphere of Coachella pre-parties for these events.

OUR APPROACH:

The FBC team identified two remarkable homes that embodied the Palm Springs aesthetic. The meticulous styling provided by our team effectively brought the cool 1970s vibe to life. Branded assets for TikTok Summer of LIVE were prominently featured throughout the venues, including custom-branded combi vans, swimming pools, branded cushions, adorned pool fences, media walls, and surfboard installations.

Creative Direction: FB Creative's method hinges on deep client engagement. We meticulously crafted an event design, that oozed the TikTok brand, evoked immersive engagement, creator networking and opportunities for content creation at every touch point.

Festival-Inspired Staging & Theming: Our dedicated team transformed both homes into an engaging TikTok pre-party festival vibe. This creative atmosphere featured vibrant and branded cushions, eye-catching decals, and charming palm spin-inspired decor, all contributing to an enchanting entrance moment that set the tone for an unforgettable gathering.

SWAG LAB: The SWAG LAB proved to be a popular attraction, allowing creators to personalize their own tote bags, denim cowboy and bucket hats, eskies, and towels. Additionally, FBC managed gifting with RODE microphones for all guests, along with products from Mermade Hair and 270X by Fone King for phone accessories.

Ubiquitous Content Capture: Purpose-built media walls and live streaming lounges provided creators with abundant opportunities to capture captivating branded content throughout the homes.