Spotify - Now playing

THE BRIEF:

Client: Spotify
Location: Spotify HQ, Sydney
Produced by: Fernando Barraza Creative

Spotify hosted an exclusive gathering at the their Sydney headquarters. The event—"NOW Playing"—brought together a curated group of creators and music media to offer a behind-the-scenes look at our renewed focus and future direction. It was an intimate, engaging experience designed to strengthen our local connections and highlight the evolving landscape of Spotify’s content offerings.

EVENT OBJECTIVE:

Celebrate new insights and opportunities for creators on the Spotify platform.
Educate guests on how to best leverage Spotify for content creation and audience growth.
Network with industry peers over F&B

EVENT HIGHLIGHTS:

WELCOME PHOTO MOMENT

Our gradient Spotify media wall, adorned with beautiful floral installations, served as the perfect backdrop for all guests to be captured as they arrived at this exciting event.

F&B EXPERIENCE

A splendidly arranged smorgasbord awaited all guests for a delightful feast on the beautifully presented grazing table, filled with an abundance of treats and elegantly sliced meats, a variety of fresh vegetables, cheeses for days, and an array of deliciousness that was sure to please every palate.

PANEL TALK

Hosted by the podcast team of Jordan and Prithi, guests learned about new trends, effective content collaboration, and had a great opportunity to connect with other creators while hearing insights from our guest panelists.

Results:

The Spotify NOW PLAYING event was a fantastic evening with valuable connections, delicious food, and great insights to support content creators on Spotify.

A huge thank you to Spotify for their continued trust and collaboration.