THE BRIEF:

FBC had a BALL launching NBA2K25 in collaboration with  NBA 2K25  x SportsBible Australia
Kids and adults alike flocked to our epic event held on Thursday Night and LIVE activation on Friday and Saturday at Westfield Knox basketball court. diving into the latest instalment of the 2K franchise.
With a branded full size court, NBL Players in attendance and our FABulos DJ Kitty Kat spinning the Hip Hop & RNB vibes all night, the action was non stop both on court and the consoles, whether it was slam dunks or crafty plays!
The energy was electric and the fun was endless! 

OUR APPROACH:

Engaging Brand-Aligned Experiences: Focused on providing unique and immersive photo opportunities as well as Playstation consoles for patrons to experience 2K25 in real life too

Guest-Driven Content: Encouraged attendee-generated social media content for expanded reach, we hand NBL player on hand for a meet and greet wth keen and eager fans

Strategic Call-to-Action: Embedded a clear call-to-action strategy to drive streaming on Disney+.

SCOPE & DELIVERABLES:

Services Rendered: Creative Direction, Event Design, Production, End-to-end Event Management.

Key deliverables:

Engagement-Centric Features: Conceptualised and executed interactive play zones fostering connections among attendees.

Branding Emphasis: Ensured pervasive and clear branding of NBA2K25 and throughout the event and basketball space.